Samantha Tshuma, the Miss Tourism Zimbabwe 2010, will represent Zimbabwe in Miss World 2010.

Samantha Tshuma crowned Miss Tourism Zimbabwe 2010

Samantha Tshuma, 21 from Bulawayo, was crowned Miss Tourism Zimbabwe 2010 at the Harare Convention Center. First runner-up is Chido Mashaya and second runner-up is Tafadzwa Muchemanyi.
Nyaradzo Muchemenyi from Manicaland was crowned Miss Personality while Bulawayo girl Michelle Gonah was selected through SMS voting as Miss Face of Zimbabwe.